Horses walking along the waterline on William's Town Beach with white sand, turquoise water, and palm trees in the background
Central Grand Bahama, The Bahamas

William's Town Beach

A local favourite where horseback riding along the shore, weekend Bahamian music, and authentic island atmosphere replace tourist trappings.

William's Town Beach extends for nearly two miles along the southern shore of Grand Bahama, just south of Freeport in the historic settlement that gives the beach its name. The sand is talc-soft and snow-white, the water calm and shallow — but what sets this beach apart is the authentic Bahamian atmosphere that unfolds here, especially on weekends.

Unlike the resort-dominated beaches of Lucaya, William's Town Beach belongs to the locals. Horseback riding along the shore is a cherished tradition here, and weekend afternoons bring musicians and dancers performing authentic Bahamian music for visitors willing to venture beyond the tourist zone. Water sports vendors offer jet skis, banana boat rides, and snorkelling, but the pace remains unhurried and the prices fair.

Horseback riding on the beach

William's Town Beach is one of the select beaches in the Bahamas where horseback riding along the coast remains a cherished activity. Local operators lead rides along the firm sand at the water's edge, with horses wading through the shallow surf while riders take in views of the turquoise Caribbean.

The experience suits riders of all levels, with gentle horses accustomed to beach terrain and the occasional splash of warm seawater. Rides can be arranged through operators in William's Town or booked through hotels in Freeport.

Weekend entertainment and local culture

On weekends, William's Town Beach comes alive with authentic Bahamian entertainment. Local musicians gather to play rake-and-scrape, junkanoo rhythms, and Caribbean tunes while dancers perform traditional steps. The atmosphere is welcoming and unscripted — a genuine slice of island culture that resort guests rarely experience.

Local restaurants and bars along the beach serve fresh conch, grilled fish, and cold beer. The vibe is relaxed and friendly, with locals happy to share their beach with visitors who appreciate the authentic experience.

Water sports and swimming

The eastern end of William's Town Beach offers water sports rentals including jet skis, banana boat rides, and snorkelling equipment. The calm, shallow water makes conditions ideal for families and inexperienced swimmers, with the sandy bottom extending well offshore before deepening.

Unlike the beaches closer to Port Lucaya, William's Town Beach sees minimal vendor pressure. You can spend an afternoon on the sand without constant approaches from hair braiders and souvenir sellers.

Getting there

William's Town Beach is located in the William's Town settlement, approximately 3.2 km south of central Freeport. Taxis and rental cars can reach the beach via the road through William's Town. There is no public transport, but the beach is accessible by bicycle from Freeport hotels. Look for the beach access points marked near the settlement's waterfront.

Frequently asked questions

Can I go horseback riding at William's Town Beach?
Yes. Several local operators offer horseback riding along the beach. Rides can be arranged directly with operators in William's Town or booked through hotels in Freeport. The experience suits riders of all levels.
Are there public restrooms at William's Town Beach?
Public restrooms are not available on the beach. Local restaurants and bars may allow customers to use their facilities. Plan accordingly or use hotel facilities before visiting.
When is the best time to visit William's Town Beach?
Weekends offer the most atmosphere, with local musicians and dancers performing on the beach. For a quieter experience, visit on weekday mornings when the beach sees fewer visitors.